Apple Store Designer Shares Important Lesson Learnt from Steve Jobs
One of the biggest reasons for Apple's success is its retail experience. I hateful, have y'all seen the Apple stores? They are designed to drive a passerby inside the shop even when they are not planning to buy something. Well, the designer of the Apple stores recently shared what he learnt from the former CEO and the founder of Apple tree, Steve Jobs.
Okay, first of all, let me tell you about the company that has been designing and building Apple stores since 2001. The blueprint firm named Eight Inc. led by designer Tim Kobe is the company that made the first Apple store dorsum in 2001 in Virginia.
In a recent interview, Kobe shared ane of the most important lessons that he learned from the marketing genius, Steve Jobs. When speaking about the old CEO of Apple, Kobe said that the biggest lesson that he learnt from Jobs was – how to create value for customers that goes beyond selling products. This was the idea that drove the design language of the kickoff-ever Apple Store.
Steve Jobs knew the perfect retail strategy that was able to drive the customers into the company'south ecosystem. And it all started with the retail stores. If y'all accept a look at the unveiling of Apple tree's starting time retail shop, y'all will detect Jobs explaining how the store is divided into sections for different purposes. There was a section for using the company'due south products and experience them without whatsoever interruptions, there was a section called the "Genius Bar" where Apple authorised experts sat and customers can inquire any query almost the products and the whole store was designed to lure-in people fifty-fifty when they are just passing by the store.
This retail strategy proved to exist the reason behind the success of the company and Apple tree still follow this strategy. However, over the years, the stores have evolved and became much more modern. The company also introduced many interactive programs like "Today at Apple" sessions that educate customers about the usage of Apple products in Photography and fine art creations and there is an "Hour of Code" session that teaches kids how to lawmaking.
Well, co-ordinate to Kobe, these design changes in the latest Apple tree stores are non changes but evolutions. The lesson he learnt from Jobs has led him to accept some of import decisions and today'southward Apple stores are merely the continuation of the original goal that Steve Jobs had.
Source: https://beebom.com/apple-store-designer-important-lesson-learnt-from-steve-jobs/
Posted by: birchproome.blogspot.com
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